Updated May 30, 2018

At ELKA, we commit to securing your personal information. As part of this commitment, we update our privacy and cookie policy according to the requirements of the General Data Protection Regulation (GDPR).

The new privacy and cookie policy will apply to our pages, and

You do not have to do anything – everything is taken care of. However, we encourage you to take a look at the revised policy below to see how we protect your information and your rights under GDPR. Keep in mind that you can always update your account information or change your marketing preferences by going to “My Account” or contact us at


Who are we?
The party mentioned in this privacy and cookie policy as “we”, “our” and “ELKA” is ELKA Rainwear A/S, Navervej 22-24, 7451 Sunds. Our data processing officer can be contacted at
If you have general questions about the website or would like to update your marketing preferences or change your information, please visit our “Contact Us” website or contact our customer service.


What information do we collect?
This section of our personal data policy describes the categories of information collected by ELKA, whether by automatic collection or information voluntarily entered by you.


Automatic collection of information:
• Your IP address
• Which browser and device you are using
• Date and time of your visit and how you use our website and access the content thereon
• Whether you make orders, your purchases and your payment history

If you are registered as a customer at ELKA, we will link the data collected automatically with the other information we have about you, as described below. We use this information for multiple purposes, as described here.


Information you submit when you create an account or make a purchase:
• Name
• Contact information (such as e-mail address, physical address, phone number)
• Password
• Payment information (such as payment card or bank details)

When you participate in a competition or events, you can share personal information that we will publish if you win.
You can also provide personal information when you contact our customer service.
You may choose not to provide personal information. However, if you do not provide personal information, you may be excluded from using some of our website features or placing orders on our products. In addition, our website will have limited functionality if you do not let us add certain cookies to your computer (see further information about cookies below).
The website is not intended for use by children under the age of 16 who cannot create a user account or provide other personal information.


Why do we collect this information?
We use the collected personal information about you to:
• to complete your order and provide relevant customer service;
• to maintain, improve and manage our website,
• to inform you about products and services that may be of interest to you,
• to improve and personalize your online experience, our services and our communication with you,
• to identify and prevent fraud,
• to improve the security of our network and information systems,
• to better understand how our visitors use our website, as well as investigate the effectiveness of our campaigns and advertisers.


Who has access to my information?
We limit access to your information to employees who need to know them. They are required to protect the information and keep them confidential. We can also pass collected information about you to other companies, that can process them on our behalf, including companies that help us:
• To complete or deliver your order
• Store and secure your information
• To process your payment
• marketing, analysis and detection of fraud; or
• Customer service

We may also share information that the law requires or permits, if we believe such disclosure is appropriate to cooperate in an investigation of activities that are believed to be in violation of the law, in order to enforce our terms of use, or to protect our own or anyone else’s rights or property.

Finally, we may also disclose your information to one or more third parties in the event of merger, takeover or business involvement.


How long do we keep your information?
We only keep your personal information as long as necessary for the purpose they are given to or because we are legally required to do so.


What rights do I have to access and control the use of my information?
You have the right to:
• Access your personal information
• To unsubscribe from marketing or other specific consents you have given us
• Request a copy of the personal information we process
• To have incorrect personal information changed
• To delete your personal information (or change them so that you are not identifiable) or restrict the ways in which we use your information – but in both cases only to the extent permitted by law
• To lodge a complaint with your local data protection authority


How can I exercise these rights?
You can contact our customer service to exercise any of the above rights by going to “Contact Us” on this website.
You can also exercise some of these rights by going to “My Account” and updating your personal information and settings.
Finally, you can also submit a request in writing to ELKA. Please include name, email address, mailing address, phone number (s) and your specific request. Even if you choose not to receive emails, mail or call, we can still communicate with you using one of these methods regarding your orders, your account or other administrative matters.


How do we protect your information?
We maintain physical, electronic and procedural safeguards to help protect your personal information. For example, we use Secure Socket Layer (SSL) technology to encrypt your credit card information when you purchase products on our website. When you create an account at ELKA, you choose a password to protect your account information. You should choose a strong password and save it safely. You can change your password as often as you want by going to “My Account” and selecting “Account Update.”


What are cookies and why do we use them on our website?
Cookies are small pieces of data that are stored on your computer when you browse the web. Cookies are used, for example. to register your behavior on a specific website and to remember you the next time you visit the same website. The information that cookies register, are most commonly used for statistics or to enhance your experience of the website. A cookie cannot contain a virus, so it is not dangerous for your computer.

To make sure you get as comfortable an experience as possible when using our website, and to ensure that the online store and personal features work properly, your computer, tablet or mobile device (“device”) must be set to accept cookies.

We also work with selected companies that can also add cookies on your device during your visit to our website. They use the collected information from their cookies to show you ads with products and services. They can also use cookies to track the response to an ad to measure the effectiveness of their ads or to award their members points or other reward if they respond to their ads. If you do not accept cookies, certain features on our site may not work. However, if you prefer to check or delete cookies from our or other websites, you can see below the explanation of how cookies are handled.


What types of cookies do we use on our website?
Our website uses the following types of cookies:

Strictly required cookies
These cookies are required to provide the services you request on our website, and to allow you to move around the website and use the various features it has, such as ordering and payment.

Operation Cookies 
These cookies collect anonymous information about the pages you visit. They collect information about how visitors use the website, such as which pages they most frequently visit, and if they receive error messages from the website. They do not collect personally identifiable information, and are used only to improve website features.

Functional Cookies
These cookies allow our website to remember the choices you make (such as your username, language or area of your area), thus providing better, more personalized features, including access to “My Account” with the products you’ve ordered through us. These cookies can also be used to remember changes made to font size, font and other parts of the website that you can customize.

Marketing and Optimization Cookies
We use these cookies for optimal operation of our website. This applies, for example, to Google Analytics, which we use to analyze how you use our website. The collected information is sent and stored on Google servers. We also use a cookie when Youtube movies are viewed. With this cookie, Youtube records what videos you’ve seen and how many of them you’ve seen.

Third-party cookies
If you share content from ELKA with friends through social networks (such as Facebook or Instagram), these social networks can also use cookies. We do not have access to or control over cookies used by these companies or third party websites. We suggest that you check third-party websites for more information about their cookies and how they are handled.


How can you handle which cookies are being put on your device?
Cookies allow you to take advantage of some of the most important features on our website. Therefore, we recommend that you let them be turned on. Please be aware that our website does not work properly if you disable or delete certain cookies. The Help menu on the menu bar of most browsers can tell you how to enable or prevent your browser from accepting new cookies, how to let the browser notify you when you receive a new cookie and how to completely clear cookies. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons settings, or by visiting the manufacturer’s website.
If you would like to opt out of cookies created by sharing ‘content’ from ELKA on social networks such as Facebook or Instagram, we suggest that you check these third-party websites for more information about their cookies and how to handle them.
To learn more about third party cookies and how to opt out of them, visit and


Changes to this privacy and cookie policy
ELKA may revise this privacy policy from time to time by publishing a revised privacy and cookie policy on our website. We reserve the right to change this policy at any time, so we recommend reviewing it regularly.